Our Team
The Food Market Research Hub is led by a multidisciplinary team of experts in consumer behavior, food choice, and market research. Our team combines expertise in sensory science, behavioral analysis, and food policy impact assessment, using both traditional and novel research methods to explore decision-making in the food sector.
ย
Meet our core team
Prof. dr. ir. Joachim Schouteten โ Expert in Sensory Analysis & Food Innovation
Prof. Schouteten, coordinator of the Food Market Research Hub, specializes in sensory analysis and consumer behavior. His research plays a crucial role in food innovation, exploring how new food products can be developed and optimized based on consumer preferences, sensory perception, and behavioral insights. He applies advanced methods such as eye-tracking, facial expression analysis, and immersive technologies to study how consumers experience and evaluate food innovations.
Prof. dr. Hans De Steur โ Expert in Behavioral Economics and Research from farm to fork
Prof. De Steurโs research in this hub focuses on the adoption of food innovations, behavioral economics, and market acceptance of new food products, including sustainable and alternative foods. His expertise bridges the gap between technological advancements in food and real-world consumer and stakeholder decision-making.
Prof. dr. Christine Yung Hung โ Expert in Consumer Behavior & Public Health Nutrition
Prof. Hungโs work focuses on the intersection of agro-food marketing, behavioral economics, and nutrition policies, examining how psycho-socioeconomic, market- and policy-driven factors shape food decisions and choices. It addresses conscious eating, innovative food development and market dynamics. By integrating behavioral insights, she provides strategic guidance for policymakers and industry to develop effective interventions that promote sustainable and healthy food systems.
๐ Want to connect with our team? Get in touch to explore research opportunities!